PROPAGANDA TECHNIQUES

AND

BIAS DETECTION NAME:

I. DEFINE EACH OF THE PROPAGANDA TECHNIQUES AS APPLIED TO ADVERTISING:

1. Bandwagon:

2. Repetition:

3. Transfer:

4. Testimonial:

5. Exigency:

6. "Free" & "Bargain":

7. Glittering Generality:

8. Name-calling:

9. Card-stacking:

10. Snob appeal:

11. Sex appeal:

12. Plain folks:

13. Flag-waving:

II. CLIP TEN ADVERTISEMENTS FROM MAGAZINES & NEWSPAPERS. FOR EACH, DESCRIBE WHICH OF THE PREVIOUS TECHNIQUES THE ADVERTISEMENT USES. MANY ADS WILL USE MORE THAN ONE TECHNIQUE, BUT YOU NEED ONLY CHOOSE ONE TECHNIQUE FOR EACH AD.

III. USING THE HANDOUT AND CLASS INFORMATION ABOUT BIAS IN THE NEWS MEDIA, FIND FIVE EXAMPLES FROM NEWSPAPERS, MAGAZINES, WEBSITES, OR THE ELECTRONIC MEDIA THAT PERTAIN TO THE ELECTION. IDENTIFY ONE PROPAGANDA TECHNIQUE OR BIAS IN EACH EXAMPLE.

IV. WRITE AN EVALUATION OF THE TECHNIQUES YOU HAVE FOUND (BOTH BIAS & ADVERTISING). WHICH WERE MOST EFFECTIVE? LEAST EFFECTIVE? WHICH DID YOU FIND MOST OFTEN USED? WHY DO YOU SUPPOSE THIS IS?

V. WORKING IN ALONE OR WITH A PARTNER, YOU ARE TO DEVELOP AN ADVERTISEMENT FOR ONE OF THE FOLLOWING PRODUCTS:

A) A NEW PERFUME

B) A PRESIDENTIAL CANDIDATE

C) A NEW TOILET PAPER

D) AN AMERICAN-MADE LUXURY CAR

E) A NEW FASTFOOD CHAIN

YOUR FINISHED PRODUCT MAY TAKE ONE OF THE FOLLOWING FORMS: A VIDEO OR AUDIO COMMERCIAL FOR TV OR RADIO; AN ILLUSTRATED ADVERTISEMENT FOR A MAGAZINE OR NEWSPAPER; A FLIER FOR MAILING TO A TARGETED GROUP OF CUSTOMERS / VOTERS; A BILLBOARD; OR A WEB PAGE. IF YOU WISH TO HAVE MORE THAN TWO IN A GROUP, CHECK WITH ME FIRST FOR ADDITIONAL REQUIREMENTS.